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Case study · Education

Study-abroad agency: a site of more than 100 pages for the student comparing countries

In about six weeks KINTO took a study-abroad agency from nothing to a site of more than 100 pages, with dozens of articles built around search intent and every WhatsApp click measured as a conversion.

By KINTO · Published

Figures, each with its source

  • more than 100

    pages generated

    Measured

  • dozens (from a plan of more than a hundred)

    SEO articles published

    Measured

  • ≈−89%

    image weight

    Measured

Ranges or orders of magnitude where a figure could identify the client, each with its source.

How the transformation unfolded From the problem to what changed, in the five steps every KINTO case follows.

  1. Problem

    An agency that recruits Latin American students needed its own site to compete in searches for requirements, costs, visas and scholarships by country, and to convert visitors into WhatsApp consultations measured for paid media.

  2. Signals

    Four signals: market, business, user experience and support.

  3. How we understood it

    We built a content plan of more than a hundred articles organized by intent (from informational to decision) and by phase, reviewed copy and eligibility rules, and instrumented WhatsApp clicks as analytics and ad conversions.

  4. What we built

    A static site with destination pages generated from data, service pages, a consultation landing page and a searchable blog, dozens of articles with hundreds of optimized images, and costs shown in the student’s currency.

  5. Transformation

    From nothing to a site of more than 100 pages in ≈6 weeks, with image weight cut by ≈89%.

Before and after, by dimension Editorial levels from 0 to 4 read from the text of this case, never a figure drawn to scale.

  • Web presence

    Before

    Nothing (level 0 of 4)

    After

    Large content-led site (level 4 of 4)

  • Content approach

    Before

    No plan (level 0 of 4)

    After

    Intent plan, partly published (level 3 of 4)

  • WhatsApp measurement

    Before

    Unmeasured (level 0 of 4)

    After

    Every click a conversion (level 4 of 4)

  • Image weight

    Before

    Heavy (level 1 of 4)

    After

    Much lighter (level 4 of 4)

The four signals we read What the market, the business, the user experience and support were saying before KINTO built anything.

  • Market

    The audience compares countries, costs and visas in Spanish, and compares agencies (“how much does it cost”, “reviews”).

  • Business

    Several destinations and services, with the free consultation as the entry point.

  • User experience

    Students need to see costs in their own currency and filter content.

  • Support

    WhatsApp and a consultation form; no AI agent.

From search intent to conversion
  1. Content plan By intent and by phase
  2. Copy and rules review Eligibility rules checked
  3. WhatsApp clicks tracked As analytics and ad conversions
  4. Ads against consultations So ads can optimize for consultations

Connections

  • Content plan → Copy and rules review
  • Copy and rules review → WhatsApp clicks tracked
  • WhatsApp clicks tracked → Ads against consultations

In about six weeks KINTO took a study-abroad agency from nothing to a site of more than 100 pages, with dozens of articles built around search intent and every WhatsApp click measured as a conversion.

Problem

An agency that recruits Latin American students needed its own site to compete in searches for requirements, costs, visas and scholarships by country, and to convert visitors into WhatsApp consultations measured for paid media.

Signals

  • Market: The audience compares countries, costs and visas in Spanish, and compares agencies (“how much does it cost”, “reviews”).
  • Business: Several destinations and services, with the free consultation as the entry point.
  • User experience: Students need to see costs in their own currency and filter content.
  • Support: WhatsApp and a consultation form; no AI agent.

How we understood it

  • Content plan of more than a hundred articles organized by intent, from informational to decision, and by phase.
  • Copy and eligibility-rule review.
  • WhatsApp clicks instrumented as analytics and ad conversions.

What we built and why

  • Static site with destination pages generated from data, service pages, a consultation landing page and a blog with search, categories and tags.
  • Dozens of articles with hundreds of optimized images.
  • Costs in the student’s currency, with updated rates.
  • Structured data and an AI-citation layer; a hidden editing panel.

Why this way: Each article answers one concrete search intent, and each WhatsApp click is measured as a conversion so paid media can be optimized against real consultations, not visits.

Transformation

  • From nothing to a site of more than 100 pages in ≈6 weeks.

  • Image weight cut by ≈89%.

  • pages generated: more than 100 (measured)

  • SEO articles published: dozens (from a plan of more than a hundred) (measured)

  • image weight: ≈−89% (measured)

What we don’t know yet

  • Later traffic, leads and sales: no evidence.
  • The commercial figures the site publishes are the client’s and we have not verified them.
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