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E-commerce and retail

SEO and GEO for online stores

SEO and GEO for a store make thousands of product pages findable and quotable by search engines and AI assistants, without filler text or URLs lost in a platform change.

KINTO’s store cases show what SEO and GEO work consists of.

The question this page answers

Content SEO for a service company is mostly about writing. For a store with thousands of products, the work is mostly about data, URLs and weight. The page that matters is a product page, and there are thousands of them. If they all carry template text, a search engine has little to quote and an AI assistant has nothing worth citing.

This page answers a narrower question than the general SEO and GEO page: how does KINTO handle a large catalog, and what happens to search presence when the store changes platform?

What the cases did

  • Auto parts, over 10,000 products online. This case went from a catalog with almost no images or collections, no global search and broken links to full product SEO, batch alt text, edge caching and search by vehicle.
  • Networking distributor, over a thousand products. This case was a WooCommerce migration with 301 redirects and brand collections, plus structured data for FAQs and listings and an llms.txt file. The product listing dropped about 80% in weight.
  • Specialty retailer. This case began as a stability problem: bots crawling filter URLs. After stabilization, KINTO migrated over a thousand products, enriched brand and type so filters work, and governed what appears in the channel with a reproducible exclusion policy.
  • Sports brand. This case included store-wide SEO as part of a wider effort, so it informs the scope more than the result.

What is specific to a store

  • Enrichment is reviewed, not blind. Automatic filling of technical specs is held in review mode.
  • Old URLs get redirects. The networking store’s migration added 301 redirects from the old URLs.
  • A zero price is a state, not an error. The networking store hides price and cart and shows WhatsApp when the price is zero.
  • Every rebuild is automatic. When the catalog changes, the site rebuilds itself, so listings and structured data stay current.

What is still open

None of these cases reports later traffic, sales or conversion as evidence. The measured results are page weight, response time, catalog size and data quality. A store should expect a faster, cleaner and better described catalog, not a promised ranking.

The general approach is on the SEO and GEO page, and the store build on headless e-commerce.

Case studies

Case studies in this sector

Frequently asked questions
How do you do SEO for thousands of products without template text?

KINTO starts from the data. For a specialty retailer, the problem included thousands of products with poor data. KINTO enriched brand and type programmatically so that filters finally filter, and left technical specs in review mode, never blindly automatic, in the networking distributor's catalog.

Can a store change platform without losing its URLs?

It can if URLs are treated as an asset. For the networking distributor, KINTO migrated from WooCommerce programmatically with 301 redirects from the old URLs and brand collections. The specialty retailer migrated over a thousand products from a public catalog of several thousand, enriching brand and type.

Does page weight matter for store SEO?

It matters for mobile speed, and it is measurable. The networking store's listing dropped about 80% in weight, from about 0.5 MB to under 0.1 MB. The specialty retailer's went from several MB to about 0.1 MB, and its filter URLs responded in about 0.5 seconds instead of about 3.

What do AI assistants need from a store page?

A page that states the answer in a form a machine can quote: structured data for products, FAQs and listings, and an llms.txt file. KINTO added these to the networking distributor's store, with automatic rebuild when the catalog changes, and product SEO with batch alt text to the auto parts store.

Have a problem like this?

Tell KINTO what is going on. The first conversation is to understand it, not to sell.